Wrigley

5® REACT™

Will you be chosen for a personalized sensory experience?

In March 2010, 5® gum unveiled 5® REACT™ Gum. There's a mixture of flavors in every stick that each chewer experiences differently. 5® gum rewarded up to 100,000 existing Facebook fans by mailing them a full pack of the gum–but first they had to go to 5REACT.com to see if they were chosen.

5REACT.com utilized Facebook Connect to pull in users' photos, news feeds and wall posts. These select fans can invite up to five of their Facebook friends to experience 5REACT.com. When their REACT arrived in the mail, they also received a unique code and 3D glasses that allowed them to explore an exclusive online experience on the site.