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Try a New Look

The software recognizes and tracks to a face so each look fits like a charm.

Ready for a change? Ever sported a handlebar? SoBe wanted a fun new app to let users explore every flavor of SoBe and have fun doing it. Called “Try A New Look,” the app uses facial recognition software to let users try out various hairstyles, facial hair and accessories. The app was the first made specifically for iPad 2—it lets users upload pictures or even record video to try on special 3D animations.

The technology was perfected in-house at Firstborn. It recognizes and tracks to a face so each look fits like a charm. The app hit the iTunes store in June 2011 and since then, there have been over 6,000 downloads and 308,000 new looks “tried on.” SoBe’s New Look app allowed thousands of SoBe fans to find a new side of themselves.