Pepsi

Pepsi Pulse

The experience pulls conversations from Twitter and Facebook, then displays the findings in a stunning data visualization that's easy to share with friends.

Pepsi wanted a way of tracking and expressing how people are feeling at any moment. When better than during the debut of new TV show The X Factor?

Firstborn built Pepsi Pulse to aggregate opinions of viewers expressing their feelings on Twitter and Facebook. The experience pulls chatter about the show, then displays the findings in a stunning data visualization.

Users visiting the site are shown a random assortment of what’s happening at the moment; for example, 20,000 people in New York might think Paula is hot, or 2,465 women disagree with Simon. These opinions are tallied up and arranged in a sleek visualization.

The data updates at regular intervals so users can always view the most up-to-the-minute fan sentiments. Users can filter the results they see by choosing between different emotions in the site navigation. Pulse is a whole new way to experience current happenings and pop culture.